New projects create change for the managers who approve them. New products create change for the customers who buy them. Whether you’re proposing a new project to your boss or a new product to your customer – either formally in a proposal, or informally – remember: they have their own ways of approaching innovation and change.
I was speaking with a colleague whose client was preparing a proposal for an innovative initiative, to present to their company’s executive committee. At one point, we talked about where the resistance might come from – not based on the content of the proposal, but based on the kind of innovative thinking behind the content.