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New projects create change for the managers who approve them. New products create change for the customers who buy them. Whether you’re proposing a new project to your boss or a new product to your customer – either formally in a proposal, or informally – remember: they have their own ways of approaching innovation and change. They will want to hear how your concept fits with their perspectives.
The four Innovation Styles® are an excellent guide to making sure all perspectives are considered:
While writing your proposal be sure to consider and include each of the four style perspectives:
Remember, if you only emphasize your preferred style in your proposals, you will definitely “miss” giving your readers what they also want to hear. When you include all four styles, you can be assured that you have developed and presented the most complete, well-rounded proposal, increasing your chances of success exponentially!